Research: 2/3 of CMOs Prefer Working With Smaller Firms
Next week, the Horn Group and Kelton Research will unveil the findings of The CMO Challenge, research they conducted to find out what CMOs want from the agencies they work with.
Among the findings of the Challenge — 2/3 of respondents said they prefer to work with firms that have 50 or fewer staff members. The two companies surveyed 300 senior execs for the Challenge.
After the jump, we have an infographic illustrating “What CMOs Want In An Agency.”
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