Reprise Media Teams Up With Visible Measures
NEW YORK Search advertising specialist Reprise Media has tapped upstart video analytics firm Visible Measures to provide enhanced data for clients that produce clips for the Web.
Reprise, which has expanded its capabilities in the social media realm, said it plans to use Visible Measure’s technology to track how Web users respond to clients’ video and where those clips ultimately travel. For instance, the company said it can measure how often select videos are viewed, when they are shared and how frequently they are commented on by users on over 150 different sites.
That
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