Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers

Geico, Samsung and Disney represented 15.5 percent of its total for the year

The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned video site’s ad revenue rose 11 percent in the third quarter of 2018 compared with the year-ago period, and the majority of its advertisers stuck around.

Advertising-intelligence and sales-enablement platform MediaRadar analyzed a sample of 25 top channels on YouTube via Google Preferred, visiting each channel three times daily and using its technology to examine pre-roll video ads, display ads and in-player banner ads.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in