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The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned video site’s ad revenue rose 11 percent in the third quarter of 2018 compared with the year-ago period, and the majority of its advertisers stuck around.
Advertising-intelligence and sales-enablement platform MediaRadar analyzed a sample of 25 top channels on YouTube via Google Preferred, visiting each channel three times daily and using its technology to examine pre-roll video ads, display ads and in-player banner ads.
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