Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers

Geico, Samsung and Disney represented 15.5 percent of its total for the year

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The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned video site’s ad revenue rose 11 percent in the third quarter of 2018 compared with the year-ago period, and the majority of its advertisers stuck around.

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