Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers

Geico, Samsung and Disney represented 15.5 percent of its total for the year

The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned video site’s ad revenue rose 11 percent in the third quarter of 2018 compared with the year-ago period, and the majority of its advertisers stuck around.