Report: Why Life Event Marketing Is More Effective Than Demographic Targeting

According to a recent report, people going through a specific life event are more likely to have similar interests than those in the same demographic groups.

Demographics have been one of the defining tools marketers use to serve the right content to the right audiences. However, we’ve seen that broad demographic data can lead to inaccurate targeting and wasted resources. A report from Networked Insights demonstrates how targeting your marketing around life events may be a much more effective strategy.