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Demographics have been one of the defining tools marketers use to serve the right content to the right audiences. However, we’ve seen that broad demographic data can lead to inaccurate targeting and wasted resources. A report from Networked Insights demonstrates how targeting your marketing around life events may be a much more effective strategy.
Life events provide a lot of opportunity for marketers. Consumers going through life events are much more likely to have similar purchase needs than consumers that are merely in the same age, gender or income demographic.