Report: Users Routinely Purge Apps and Look for Better Replacements

If an app is dormant for 12 weeks or more, a person is more likely to delete that app.

The app market is incredibly competitive. Between users switching to the latest hot service, avoiding app notifications, and routinely deleting apps that don’t meet expectations, it can be hard to maintain a dedicated audience.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}