Report Suggests Facebook Generated $800 Million In '09

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

This morning Reuters published a report suggesting that Facebook generated upwards of $800 million in 2009, far above previous estimates reported by insiders. The reason for the revised numbers is that Facebook has been “downplaying” previous estimates in an effort to keep investor expectation low. It’s a model that many public companies also use in an effort to continuously surpass estimates.

One has to wonder why this mysterious source came out with numbers just now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in