This Report Says Ad Blockers Cut Publishers' Mobile Load Times in Half

But don't really affect big brands' websites

There's been plenty of hand-wringing in the media industry over the past year about mobile ad blocking and apps that wipe out all of the ads that pop up on websites. Consumers say they download such apps to avoid annoying ads that make it difficult to access content on publishers' sites. Publishers are willing to experiment with those types of ads because they're a revenue source.