Report: Push Messages Result in Greater User Retention

Localytics' newest data shows international user retention on the decline, but there's hope for companies properly using push notifications.

Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage of users who use an app only once).