REPORT: Photos Are Most Liked Content On Facebook

So finds Roost, which analyzed more than 10,000 posts on Facebook and Twitter from small business in more than 50 industries for its quarterly report on the state of local business and social marketing.

Here are some of the Facebook trends Roost discovered:

• Consumers click like more than they comment, making likes the best engagement tactic
• The best way to generate likes is through the use of photos, which account for an average of 50 percent more impressions than any other post type, as well as 22 percent more interactions.