Report: Paid App Installs Boost Organic Installs By 1.5x

TUNE released a new report, which analyzed how paid app installs affect organic app installs.

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Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times.

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