Report: Nonprofits Rely Heavily on Social Media to Raise Awareness

It would be wise for nonprofits to play to their strength on social sites if their aim is attracting a wider user base.

Nonprofits generally operate online as any other company would. However, many factors can influence users when it comes to engaging with nonprofits. Disasters, humanitarian crises and long-term societal issues can drive audiences to nonprofits. The 10th annual benchmark report from M+R examines the current online landscape for nonprofits.