Report: Nonprofits Rely Heavily on Social Media to Raise Awareness
It would be wise for nonprofits to play to their strength on social sites if their aim is attracting a wider user base.
Nonprofits generally operate online as any other company would. However, many factors can influence users when it comes to engaging with nonprofits. Disasters, humanitarian crises and long-term societal issues can drive audiences to nonprofits. The 10th annual benchmark report from M+R examines the current online landscape for nonprofits.
The focus of many nonprofits is raising awareness, and they can do that most effectively by courting online audiences. Overall, the nonprofit sector invested $0.04 for every dollar of fundraising it received last year, although this varied widely across verticals.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in