Report: Mobile Revenue and Usage Peak on Sundays
AppLovin and Tune have released new data, measuring the biggest days and times for mobile spending.
Marketing platform AppLovin has released its research into the mobile spending and usage habits of U.S. mobile consumers. Created in partnership with Tune, an attribution analytics company, the findings revealed the peak times users make the most purchases, and the best days for targeting mobile spenders. The findings tracked billions of data points and millions of transactions during Q1 2015, analyzing spending in every kind of app, from games and retail apps to travel apps and beyond.
The research found mobile spending peaks before and after a typical workday, with the hours of 6.00
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