Report: Mercedes, Barbasol, DQ Roared in Jurassic World Social Marketing

Jurassic World is currently the highest-grossing film in the U.S., but not all of the buzz is coming from Chris Pratt or velociraptors.

Jurassic World is currently the highest-grossing film in the U.S., but not all of the buzz is coming from Chris Pratt or velociraptors.

According to Unmetric‘s Engagement Score, Mercedes-Benz, Barbasol and Dairy Queen were the most engaging brands talking about the blockbuster.

Unmetric found that all three brands usually used #JurassicWorld as the hashtag in their social campaigns, but added their own hashtag (such as #LOVEmyDQ). However, Mercedes did have a Twitter campaign around #UnlockAnAlphaCar, promoting its GLE Coupe.

Mercedes Alpha Car

 

The most successful campaign Mercedes had around Jurassic Park was a video posted to its Brazilian page and on YouTube.

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