Report: Marketers Still Struggle to Measure Social ROI

In a survey of marketing professionals, 60 percent said measuring the return on investment was their biggest challenge.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Social media is becoming increasingly entrenched into business practices. What may have seemed like a passing fad has become more sophisticated in the last few years, with companies integrating social into every aspect of business from customer service to market research. Still, with social is not without its challenges and pitfalls.

To get a better idea of the challenges businesses face with their use of social media, SimplyMeasured commissioned TrustRadius to conduct a survey. 600 social media marketers responded to the survey, answering questions about their social media goals and what their biggest challenges are.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in