Report: Marketers Still Struggle to Measure Social ROI

In a survey of marketing professionals, 60 percent said measuring the return on investment was their biggest challenge.

Social media is becoming increasingly entrenched into business practices. What may have seemed like a passing fad has become more sophisticated in the last few years, with companies integrating social into every aspect of business from customer service to market research. Still, with social is not without its challenges and pitfalls.