Report: Games Grow in Traffic and Revenue in 2014
Opera Mediaworks finds Games had a successful 2014, in its latest State of Mobile Advertising report
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Mobile ad platform Opera Mediaworks has released its State of Mobile Advertising report for Q4 2014, which saw Android capture the majority of mobile ad traffic in the quarter, at 63 percent, compared to 27 percent for iOS. However, iOS retained its lead in revenue generation, with a 51 percent share of mobile ad revenue for Q4, compared to 41 percent for Android.
The report attributes Apple’s continued dominance to the strength of the platform in western markets, such as the United States, Germany and the United Kingdom.