Report: Forget Engagement, Online Shoppers Want Buying to Be Easier

88% of online shoppers would purchase directly from a brand if the option was available, and only 18% said they were satisfied with their brand shopping experiences.

One of the biggest buzzwords in social media is ‘engagement,’ as if engagement is the be-all and end-all to social media marketing. When it comes to e-commerce, social conversations are certainly important, as is general buzz around the topic; however, the real goals are conversions and making the sale.