Report: Forget Engagement, Online Shoppers Want Buying to Be Easier
88% of online shoppers would purchase directly from a brand if the option was available, and only 18% said they were satisfied with their brand shopping experiences.
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One of the biggest buzzwords in social media is ‘engagement,’ as if engagement is the be-all and end-all to social media marketing. When it comes to e-commerce, social conversations are certainly important, as is general buzz around the topic; however, the real goals are conversions and making the sale.
A new report from Brandshop, provider of digital commerce tools, examines what customers now expect from their e-commerce retailers. Perhaps the most telling and important finding from the report is that consumers are looking to carry out a transaction.
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