What features are most important for mobile commerce apps?


According to a study, 57 percent of shoppers use their mobile devices to search for information while out shopping. This statistic shows how important it is for businesses to provide mobile components for their customers either through mobile apps or mobile experiences. The same study provided some significant insight on what type of features are most important to consumers in mobile apps.

According to the Mobile Commerce Compendium, a report put out by Econsultancy, 38 percent of consumers want to be offered exclusive offers after downloading a retail app.

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