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Interaction between consumers and brands has become core to the digital marketing experience. Campaigns have become more sophisticated and targeted, enabling brands to reach users on their favorite platforms, and users have responded to this personalization with increased brand engagement. A Q1 2017 report from Sprout Social examined brand loyalty among Millennials, Gen X and Baby Boomers.
According to the report, “The Facebook Generation is officially every generation,” Facebook is still the top social network. Specifically, 64.7