Report: Emoji Usage in Marketing Messages on the Rise

A new report from Appboy analyzed the use of emoji in marketing messages.

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Mobile marketing automation company Appboy analyzed 9,359 marketing campaigns which utilized emojis across channels, and found emoji usage in marketing messages has rapidly increased at an annual growth rate of over 775 percent. So far in 2016, emoji usage in messages has continued to increase by over 20 percent month-over-month and climbing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in