Report: Emoji Usage in Marketing Messages on the Rise

A new report from Appboy analyzed the use of emoji in marketing messages.

Mobile marketing automation company Appboy analyzed 9,359 marketing campaigns which utilized emojis across channels, and found emoji usage in marketing messages has rapidly increased at an annual growth rate of over 775 percent. So far in 2016, emoji usage in messages has continued to increase by over 20 percent month-over-month and climbing.

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