Report: Almost Half of New Facebook Profiles Are Fake

According to a new report out from Cloudmark, 20 to 40 percent of new profiles on Facebook could be fake. Neil Cook, the European head of technology services at Cloudmark stated “once set up with a portfolio of fake profiles, virus writers encourage users to click on links to malicious sites by including them on postings on other users’ walls or blogs.”

This highlights the increasingly challenging battle that Facebook is facing with spammers. Facebook has been heavily invested in fighting spam since early on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in