REPORT: Brands in Japan Still Attribution Novices, Embracing Retargeting

Marketers in Japan are lagging behind their counterparts in the U.S. and Europe when it comes to attribution, but retargeting is making its mark in the Land of the Rising Sun.

AdRollRetargetingInJapanMarketers in Japan are lagging behind their counterparts in the U.S. and Europe when it comes to attribution, but retargeting is making its mark in the Land of the Rising Sun, according to the latest research from AdRoll, a Facebook Marketing Partner.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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