REPORT: Brands in Japan Still Attribution Novices, Embracing Retargeting

Marketers in Japan are lagging behind their counterparts in the U.S. and Europe when it comes to attribution, but retargeting is making its mark in the Land of the Rising Sun.

AdRollRetargetingInJapanMarketers in Japan are lagging behind their counterparts in the U.S. and Europe when it comes to attribution, but retargeting is making its mark in the Land of the Rising Sun, according to the latest research from AdRoll, a Facebook Marketing Partner.

Findings by AdRoll included:

  • One-half of marketers in Japan consider themselves to be “rookies” in terms of attribution.
  • 27 percent said they were challenged with attribution modeling, compared with just 3 percent in the U.S. and 5 percent in Europe.
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