Report: Adoption of Enterprise Social Technologies is Slow

Brands believe social tools can help support brand advocacy and company culture, but adoption within organizations is a challenge.

From Fortune 500 companies to local small businesses, most companies realize the value social media can generate. However, creating a cohesive brand image of means making brand advocates out all employees, from the top of the organization all the way down. A new report from the Chief Marketing Officer Council and Executive Networks Inc, examines the importance of employees in establishing the brand persona.