Report: Adoption of Enterprise Social Technologies is Slow

Brands believe social tools can help support brand advocacy and company culture, but adoption within organizations is a challenge.

From Fortune 500 companies to local small businesses, most companies realize the value social media can generate. However, creating a cohesive brand image of means making brand advocates out all employees, from the top of the organization all the way down. A new report from the Chief Marketing Officer Council and Executive Networks Inc, examines the importance of employees in establishing the brand persona.

According to the report, brand persona is an essential part of attracting new talent and building long lasting customer relationships.

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