Report: 75% of Marketers Are Using Influencer Marketing

While marketers understand the power of influencer marketing, many still have a hard time identifying the right influencers and metrics for measuring success.

Influencer marketing has been the big buzz topic of the year. Many marketers realize the power of connecting with influential social media users, and as a result many have increased their budgets throughout the year. A report from Augure examines the effectiveness of influencer marketing this year, and other nuanced changes in the market.