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Influencer marketing has been the big buzz topic of the year. Many marketers realize the power of connecting with influential social media users, and as a result many have increased their budgets throughout the year. A report from Augure examines the effectiveness of influencer marketing this year, and other nuanced changes in the market.
In many ways, influencer marketing is already a well established practice. 84 percent of marketers planned to include it in their strategy this year.