Report: 55% of Marketers Say Companies Slow to Adopt Marketing Tools

More than half of marketers consider themselves early adopters when it comes to technology, but many think their companies are slow adopters.


Increased spending on social media and the continued growth of content marketing were two of the big trends predicted for 2015. So far, this prediction has bared out, but perhaps as a self-fulfilling prophecy with the increase in advertising and ecommerce tools provided by social media platforms.

Along with the uptick in social media marketing has come the need for measuring the connection between social strategy to the company bottom line. While many marketers seem to understand the value of social media marketing, they also have a hard time assessing the effectiveness of their efforts.

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