Facebook Confirms Removal of Suggest to Friends Feature from Pages, Reducing Virality
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook removed the Suggest to Friends link from Pages last week when a bug caused the feature to load incorrectly. However, an article in the Help Center confirms that the option will not be returned to users, and that they should now use the Share button to ask Friends to Like a Page. The closing of this viral channel should reduce Page suggestion spam, but may also stunt the growth of Pages unless they pay for more ads.
Suggest to Friends was originally implemented in March 2009 to help admins grow their Pages, which had launched the month before.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in