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Facebook is testing a new type of ad unit called “Related Adverts” that that targets users based on the words they use in their status updates and wall posts, the company has confirmed with us. Though currently only appearing to a very small audience, if this service became publicly available it could create a wealth of new targeting options for advertisers on Facebook.
A new sidebar module called “Related Stories” that shows relevant posts from friends based on the content of a user’s wall posts has also been introduced.