Reinventing Retail

It’s hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse is beginning to happen. Retailers, however, have been slow to adopt digital technologies in-store, resulting in antiquated and sometimes frustrating shopping experiences.

Online shopping is surpassing in-store shopping for many customers, offering additional benefits like convenience, price comparison, customer reviews and, more recently, social shopping.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in