Referrals - Birds of a Feather

Yes, it’s true: Birds of a feather do flock together. In the direct marketing world this means that customers who do business with you in all likelihood know other people who need your products or services, too. In other words, your customers may, in fact, be able to point you to your best prospects. And that’s true whether you sell to consumers or businesses…or are prospecting for new members for an organization.