Reese's Turns Halloween Disappointment Into Experiential Marketing Deliciousness

Whatever candy you’re giving out for Halloween, it they’re not Reese’s Cups, you’re going to have some disappointed trick-or-treaters. The peanut butter cup is America’s favorite Halloween offering, and Hershey — maker of the Reese’s Cup — knows it. So this year, as part of its #notsorry social media push, Hershey decided to dunk on the confection competition with a first-of-its-kind candy exchange vending machine that will dispense up to 10,000 peanut butter cups in exchange for other candies.