YouTube is finally throwing its hat into the Stories format ring.
Senior product manager Roy Livne announced in a blog post that YouTube will begin beta-testing Reels, describing the upcoming feature as follows: “Reels are YouTube’s spin on the popular Stories format, but designed specifically for YouTube creators. We learned that you want the flexibility to create multiple Reels and have them not expire, so we’ll give you those options. We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers.
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