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The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance.
Dell is the charter advertiser of the new ad platform, which will be part of an overhaul of NYTimes.com launching that day.
The Times has been tentative about embracing the ad format, which has lately been embraced by other online publishers but is controversial because of its resemblance to, and risk of confusion with, editorial content.