Reddit's First Branded Videos Will Feature Google and Lean on Subredditors' Creative Input

Campaign includes paid push on Upvoted


Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google.

In May, Reddit opened its content studio, promising video would be a big part of the launch of its stand-alone news site, Upvoted. Now, Google is the first advertiser to launch a sponsored campaign—called "Formative"—which interestingly plays out across both Reddit and Upvoted. Agencies Essence and Acres are behind the campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in