Reddit’s First Branded Videos Will Feature Google and Lean on Subredditors’ Creative Input

Campaign includes paid push on Upvoted

Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.