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Reddit is encouraging its users to get out and vote with its first brand marketing campaign.
Drawing inspiration from how Reddit users engage with one another on its channels—by upvoting and downvoting—the social media company used content from its online pages to encourage real-life voting.
The brand marketing campaign will include ads in print, online and out-of-home in New York, Houston, Chicago and Los Angeles through Election Day on November 3.
The campaign represents somewhat of a marketing pivot for the company that, separately, outright banned hate speech from