Reddit Wants Redditors in Communities to Start Chatting

The platform rolled out a group chat feature in response to a coronavirus-prompted spike in chat usage

Group chats have come to Reddit via the new Start Chatting feature, which began rolling out to communities Wednesday.

Reddit said Start Chatting is a response to the 80% spike in chat usage on its platform since the coronavirus pandemic began ramping up in late January, adding that there was increased demand from Redditors for more real-time interaction with their counterparts.

Vice president of product and community Alex Le said in a blog post, “This is the most connective feature that Reddit has added in light of Covid-19, and we’ll continue to introduce products that bring together and inform users in a beneficial way, so that we can all get through this together.”

The goal of Start Chatting is to connect like-minded users who are seeking deeper engagement on subjects relevant to the community they are browsing.




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