Reddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews From Agencies

They announced their new initiative on Wednesday

Reddit moved to its own ad server and ads stack built on its own technology last March. Reddit

Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn’t a new endeavor for most companies. David Cohen is editor of Adweek's Social Pro Daily.