Reddit GM: 'We're not in the business of sending traffic to publishers'

A new report suggests that traffic referrals from Reddit have declined dramatically in the past year. Does it really matter?

According to Reddit’s year-end traffic reports, (2013, 2012), the social news website had huge growth: Pageviews were up by 51 percent year-over-year, and unique visitors grew by 83 percent. These are impressive numbers, but data from the content sharing platform Shareaholic suggest a different trend when it comes to referrals. According to their data, Reddit’s share of visits to websites in Shareaholic’s network dropped 36 percent in the same period of time:


In the blog post, Shareaholic’s Danny Wong wrote: “Reddit seems to be hoarding its users and keeping all of its traffic within the social news site; our data, essentially, suggests Reddit is referring less traffic out to sites, which is strange behavior for a social bookmarking site.”

Indeed, the report led people to wonder if the platform is turning inward.



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