Television broadcasters using interactive storytelling platform Tagboard can now add content and conversations from Reddit thanks to a partnership between the two companies that was revealed Thursday.
The pact marks Reddit’s first foray into aggregated content sourcing for broadcast, and the 250-plus global broadcast entities on the Tagboard platform can incorporate the voices and ideas of Reddit users into their interactive packages for broadcast news, sports and entertainment.
NFL Network and local news stations owned by Tegna were among the first broadcasters to take advantage of the partnership, incorporating content such as recaps of Ask Me Anything sessions, Photoshop battles and unique posts and comments from communities on Reddit.
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