Reddit added application-install ads to its offerings and rolled out an improved conversion pixel.
Piggybacking on its official debut of cost-per-click ads late last month, advertisers on Reddit can now choose app install as an objective, and Reddit said it will enhance ad performance to drive visits to app stores.
Reddit will directly target its mobile users with native mobile ads, allow advertisers to bid per click (they only pay if the ad converts to an app store visit) and allow targeting to iOS or Android (or both), as well as by direct clicks to URLs on app stores.
New integrations with Adjust, Tune, AppsFlyer, Kochava, Tenjin, Singular and Branch boosted Reddit’s reporting capabilities and enable brands to track and monitor impressions and click data directly through their attribution providers’ dashboards.
Reddit’s
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