Red Bull's Xbox Videos Garner 14-Minute Engagement Rate

Uses its roster of athletes to get brilliant results

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand's current "World of Red Bull" campaign.

The effort debuted on the games platform in May and is running indefinitely, per a rep from BrightLine, which is helping the beverage firm with the interactive marketing play.

Various video banners have greeted Xbox Live players entering the platform’s online marketplace. But those selecting Red Bull's have been taken to a content hub, which focuses on 22 Red Bull-sponsored athletes such as Austrian skydiver Felix Baumgartner or Olympic skier Lindsey Vonn.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in