What’s in a Name? A Lot. Here's How to Successfully Rebrand Your Business

Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. A scandal is also a catalyst for a rebrand. For example, increased focus and sensitivity surrounding brands with controversial roots like Aunt Jemima and Uncle Ben’s have led to recent rebrand announcements.

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