Reader’s Digest Association (RDA) is going all in on sponsored links. The company has signed a multi-million dollar deal with Taboola, making the marketing platform the exclusive sponsored content provider for RDA’s brands.
Taboola provides widgets for publishers that are seen at the bottom of articles. Below a heading such as “You May Like,” are a series of links to other articles.
In the case of RDA, Taboola will be providing links across every brand’s desktop and mobile site.