Fishbowl

Reader’s Digest Signs Multi-Million Dollar Deal with Taboola

You may like this deal.

By Chris O'Shea

April 14, 2015

Taboola on RD_finalReader’s Digest Association (RDA) is going all in on sponsored links. The company has signed a multi-million dollar deal with Taboola, making the marketing platform the exclusive sponsored content provider for RDA’s brands.

Chris O'Shea
Recommended articles
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}