Reader’s Digest Association Trims Flagship, Eyes Niches
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
While making massive cuts in the size of its flagship, Reader’s Digest Association is making a bigger play for mature women as it shifts its focus from mass to niche audiences.
Reader’s Digest will cut its rate base to 5.5 million in February 2010 million from 8 million and reduce its frequency to 10 from 12 issues a year. At 5.5 million, the rate base will be almost a third of its 15 million level in 1999.
Meanwhile,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in