Reaching Maturity in Digital
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We see a lot of digital advertising data at Sizmek. I could spend all day slicing and dicing the engagement data different ways, and sometimes, I do.
From an ad marketing standpoint, benchmarks are an easy sell; agency and creative folks love to see how their campaigns stack up and to wow their clients with the numbers. And so we have put together an annual benchmark report for the past five years to give them the data to support that.
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