Razorfish Creates SIM Score for Engaging Social Brands
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Marketing and strategies company Razorfish has released a report this week about brands and their success rate when it comes to online social media marketing. The report, titled Fluent: The Razorfish Social Influence Marketing Report, mentions a survey conducted by Razorfish brought some disarming news, stating that about 33% if consumers aren’t connecting with brands online. Razorfish identifies this group of online users as an untapped market, and as a growing opportunity for social media marketing.
In order to first outline the ways in which social media marketing is currently effecting consumer relations online, Razorfish designed the SIM Score.