Razorfish Creates SIM Score for Engaging Social Brands


Marketing and strategies company Razorfish has released a report this week about brands and their success rate when it comes to online social media marketing. The report, titled Fluent: The Razorfish Social Influence Marketing Report, mentions a survey conducted by Razorfish brought some disarming news, stating that about 33% if consumers aren’t connecting with brands online. Razorfish identifies this group of online users as an untapped market, and as a growing opportunity for social media marketing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in