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There’s no question TV is beating digital in the fight for ad dollars. But digital ad execs don’t expect that to last long. Paul Gelb, Mobile Practice Lead of Razorfish, took it a step further: “I think mobile ad spend will overtake television,” he told Adweek in an exclusive interview at IAB’s Mobile Marketplace conference.
Mobile, he explained is the first truly mass media. His exuberance didn’t stop there: There are over three times the number of mobile subscribers as there are TV subscribers, he said.