Razorfish’s Paul Gelb: Mobile Ad Spend Will Overtake TV
Digital chief cites rocketing smartphone growth
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There’s no question TV is beating digital in the fight for ad dollars. But digital ad execs don’t expect that to last long. Paul Gelb, Mobile Practice Lead of Razorfish, took it a step further: “I think mobile ad spend will overtake television,” he told Adweek in an exclusive interview at IAB’s Mobile Marketplace conference.
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