Razorfish Offers New Score for Measuring Social Marketing Influence

Leading global agency Razorfish is offering marketers a new score for evaluating social marketing influence. In the recently released report, Fluent: The Razorfish Social Influence Marketing Report, Razorfish’s Shiv Singh says that because consumers are now connected on the Web in unprecedented ways, each person’s influencers – be it their close friends and family, Facebook friends, or bloggers – play a significant role in the purchasing process. In other words, if you want to convince someone to buy into your product or service, you must also convince their network of influencers.