Razorfish Offers New Score for Measuring Social Marketing Influence

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Leading global agency Razorfish is offering marketers a new score for evaluating social marketing influence. In the recently released report, Fluent: The Razorfish Social Influence Marketing Report, Razorfish’s Shiv Singh says that because consumers are now connected on the Web in unprecedented ways, each person’s influencers – be it their close friends and family, Facebook friends, or bloggers – play a significant role in the purchasing process.

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