Goodby, Silverstein & Partners—which created the original "Got Milk?" campaign in 1993—are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter.
Through Sunday, they are creating custom short songs for people who post about why they love their mom using the #SongsForMoms hashtag.
"One thing we've found with milk is that there definitely is an association there with moms, so we saw this as an opportunity to thank those moms," said Andrew Livingston, GS&P's senior art director.
GS&P is on the hunt for funny and emotional posts about moms to respond to with 45- to 90-second songs.
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