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Snapchat has made no secret of its desire to steal a piece of the mobile application advertising pie that is ruled by Facebook and Google.
The popular chat app has been rolling out a number of ad products over the last year designed to let app marketers tap into its 173 million daily users, many of whom fall into the highly engaged college-aged and millennial brackets that marketers crave.
And from what we’ve seen so far, after running install campaigns on the platform for several months, the company’s efforts appear to be working.
Since we first became an official Snapchat Ads Partner, we have run many campaigns on the platform, and our clients’ have generated a 30 percent lower cost-per-install rate on Snapchat compared with other platforms, while users acquired on the platform have converted to paying customers at a rate 30 percent higher.